About Us

BY PHUME® is a Johannesburg‑based designer label founded by mechanical engineer and creative director Phumelela Malinga. Guided by the belief that design is a language, the brand moves beyond aesthetics to become a medium of self‑expression and inclusivity. Each collection embodies our motto — MAKE A STATEMENT — weaving African material narratives and local craftsmanship into contemporary tailoring to create garments that articulate bold individuality. The result is artisanal, gender‑neutral pieces that honour culture, elevate everyday identity and celebrate diversity. At BY PHUME®, fashion is more than clothing; it is an instant language, a refined expression of self, and a testament to African ingenuity.