BY PHUME is a clothing brand specialising in gender-neutral statement designer apparel. The brand designs and produces handmade statement pieces using high levels of craftsmanship. The underlying mission of BY PHUME, since its' conception in 2019, is to turn heads and make a statement without uttering a single word.
The brand was founded by South African designer and mechanical engineering graduate Phumelela Malinga. He initially envisioned BY PHUME as a space where he could conceptualise and bring idea's to life. Though this still holds today, BY PHUME has expanded its' scope and made fans around the world with its' creatively innovative approach to design.
Phumelela expects BY PHUME to evolve and grow into other spheres of design in the future, to solve problems through unique solutions.